How to use hashtags in Instagram04
Surely, some of you had to meet a similar text to the post on Instagram, marked with hashtags: # was … 😀😀😀. (Emoji is not the meaning here, but to enhance the effect) “. Well, if it is still written that way, some even manage to make almost every word with hashtags. Maybe someone has his own vision of the text of the text … And in this article we will discuss with you:
what is hashtags and what are the subtleties of their use;
how to choose hashtags for posts on Instagram;
how many hashtags are best used in one publication.
By the way, if you are not yet aware of the new chip on Instagram, I recommend reading the article: New on Instagram: a subscription to hashtags. Also, if you want to know which hashtags were the most popular and “fast-growing” in 2017, be sure to read our recent post: The most interesting and popular on Instagram for 2017.
And now to our today’s topic!
What is hashtags, so to speak, “on the fingers”
In the Instagram directory there are very few “travel” tips for using hashtags. Why? Yes, simply because there are simply no ready-made and 100% “correct” laws for using hashtags on Instagram. People use tags differently and each to their own taste. Nevertheless, we hope that everything that you learn from this article will inspire you and help you achieve greater efficiency from using insta-hashtags.
So, the hashtag is a search word or phrase, before which the # character is put. Approximately the same as it happens with queries in Google or Yandex search engines. For example, you want to buy an artificial Christmas tree in Kiev. Accordingly, you enter a phrase into a search engine, for example, “buy an artificial Christmas tree Kiev” and see the results of the search output.
Almost the same principle works hashtags on Instagram, as well as other social networks. If you add hashtags to an open publication, it will appear on the corresponding search page with the hashtags you specified. As a result, your post becomes available to people who have either specified your hashtag in the search, or have moved on the hashtag from someone’s post. This happens, notice, even if the user is not subscribed to your updates. Thus, using hashtags helps increase the organic reach of your publication and attract more attention to it.
Publications of private profiles, even if they use hashtags, do not appear on pages with these tags.
Hashtags allow the use of numbers and Emoji. However, spaces and special characters, such as $ or%, are not allowed.
You can use up to 30 hashtags (as well as mentions through @) in one publication. If you include more than 30 tags to one photo / video, then your comment to the post will not be posted.
The subtleties of the selection of hashtags in Instagram
I would divide all hashtags into 3 categories by use:
2. post relevant;
3. and geo-hashtags.
Unique: it hashtags with the name of your brand / page / category.
For example, #natgeo (National Geographic), #followmeto (corporate hashtag of the @followmetoo page), # goose (hashtag of the @mrgusar page), #ababagalamaga (@ababahalamaha).
The popular @followmetoo account encourages its fans to use the brand hashtag #followmeto to get a chance to be represented in their profile.
In the following example, the @mrgusar account uses two “branded” hashtags: # goose and # goose. In most cases it is better when the hashtag is truly unique, but with the example of mrgusar this may not be so important, because the account will not suffer if their posts are mixed with photos of real geese. Maybe even the opposite will cause a greater interest in the person who scans the search for this tag. However, it will be more difficult for mrgusar himself to sift out the posts that were meant for his attention from those that were simply captured in a photo or video by a flock of flying geese. Do you understand the difference?
I personally call such hashtags unique, because, even without legal force on copyright, you can easily understand which page they belong to. You can also use these hashtags, as long as your posts match them and do not look like spam. For example, I can take a photo in the style of “follow up” and add this hashtag to the post so that people interested in this photo style can find my own masterpiece.
In addition to brand / company names, you can create unique hashtags under headings, seasons, events, events, collections, and more. Such tags can be narrowly targeted or even local.
It is worth paying attention to local hashtags and even seasonal ones 😊 For example, in Kiev, the hashtag # vhurdelilo (a delusion – a snowstorm) after a sharp change of weather became popular.
these are common hashtags directly related to the current post.
For example, I publish a post with my morning run. My unique hashtag for running is #mila_run, and the relevant tags are # morning run, # runourworld # sauconyukraine and #werunkyiv. That is, you simply select relevant hashtags that are close in meaning to a photo or text.
Tip: when searching for Instagram, enter one hashtag (on the phone), and Instagram will suggest others that this hashtag is often used with.
When selecting relevant hashtags, it is best to bet not on the trend (TOP-hashtags), but on the hashtag matching the post or its local popularity.
Remember that if the hashtag is very popular, then you will not be easy to attract attention using it, since the photos will go down the search too quickly.
For example, the life of the #love hashtag in Instagram is only a couple of seconds, because an avalanche of photos is published on it. As long as you have a small number of subscribers, you should be especially careful when choosing hashtags for each new photo. For promoted accounts need a completely different tactics.
from the name “geo-hashtags”, you probably already guessed that these are key words that also indicate geographic location.
Suppose you have come to another city and are looking to Instagram for a hashtag to “match” interesting places. Entering “Kudapodit”, you will receive about 367,425 publications. But if you limit the request to the geo-hashtag “Kudaphodiyev” / “Kudaptoypiter”, then Instagram will display much more suitable for your request content.
You can also write a hashtag with the direct name of the object you are interested in # sights, 1 # sights of pit.
By the same principle, you can add geo-hashtags to your posts. Are you selling gifts in one city? Create a geo-hashtag to make it easier for people to find your post. For example, # gifts.
How many hashtags should be in the publication
I already wrote above that from the technical side of the question, you can use up to 30 labels (# and @) in one publication. In the text to the post should be placed up to 3-5 hashtags and embed them into the text natively. If this is not enough, then the rest of the tags can be placed in the first comment to the post. So, you will not distract users from the text itself, but at the same time, benefit from the use of these same hashtags.
If you add a hashtag to a post after its publication, the photo will still appear on the page of hashtags, taking into account the time of publication of the photo, and not the time of adding the hashtag.
When posting on Instagram, the ideal option is to use all 3 categories of hashtags: unique, relevant and geo-hashtags. Thus, you maximize the chances of getting into the issuance of Instagram tape for the keywords you need.
Do not forget that the skill of using hashtags comes with experience. Creative, of course, also plays a significant role. If you manage to create unique hashtags that are easily remembered and reproduced, then # you can # yourself # easily # call out # hashtagoda 😆
Well, we hope that this article was able to bring some clarity to your understanding of hashtags on Instagram. If you like this post, we will be very grateful if you share it in your profiles in the social. networks. We will be very pleased!
Well, the question on filling: What are the most interesting hashtags you met?